It’s Alright – East 17

The one where chavs were hatched from giant beanies
Released 1993

While Take That were busy being the British boyband you’d take home to your mum, East 17 were the bad boys who you’d hang out with behind the school shed. The Take That v East 17 rivalry was a difficult period of the mid-90s – there were riots in the streets, families disowning relatives and fights in the playground about it all. They were dark times indeed – apart from the freaking awesome tunes they both put out.

It was also a time when popstars had total dad names, like Brian, Tony, John and Terry. Which I am sure was your Zayns, Justins or Ashtons of the day.

I should also disclose that I was definitely a Take That girl. Although I fancied Tony Mortimer, East 17 intimidated me as an innocent 8 year old. I preferred Take That who were equally squeaky clean as me – see!

take that

…Oh

Anyway, to the video! You know it’s going to be a video of tasteful fashion when you open the video with Tony’s braided fringe.  I’d say that he should have got a hat to cover up his hair but then…

You SEE the hats. Honestly! Brian Harvey’s hat could take home my weekly shopping!

East 17 - It's Alright 2

Tony, Brian, John and Terry – anti-plastic bag campaigners. Ahead of the curve.

Thanks to this video, the iconic East 17 beanie has certainly earned its place in pop culture history.

East 17 - It's Alright 3

Harry Potter was sorted into the House of Love

To be fair, these hats ensure they are that are one of the few boybands that could claim to be instantly recognisable in silhouette form.

East 17 - It's Alright 6

East 17 – the mad hatters

Unlike most of other boybands of the era, there’s very little coordinated dancing. I’m assuming that’s because they are ‘ard, innit? So there is a lot of moves like this:

East 17 - It's Alright 4
…and this

East 17 - It's Alright 5

But can someone please explain this dance move to me?

East 17 - It's Alright 8

“Guys HALP.”

To be fair, its really difficult to look all that ‘ard with hordes of 12 year olds in your audience.

East 17 - It's Alright 7

Your children will grow up to love One Direction

The It’s Alright video has that real timeless quality, because let’s be honest, chavs haven’t really changed that much. Except for the vests. Chavs definitely don’t wear beige coloured vests these days.

We finish the video with a silhouette of Brian Harvey’s hat aka. the real star of the video. So without further ado, I would like to welcome Brian to the Ridiculous Hats Hall of Fame. Because if there is anything that 90s music videos have in common (apart from cheese) it is ridiculous hats.

East 17 - It's Alright 9

The first inductee to the Ridiculous Hats Hall of Fame – Mr Brian Harvey

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